Privacy policy

Last updated: August 18, 2026

Vitalis Naturals INC operates the Metra Health website and related online services (collectively, the “Services”).

Metra Health provides an online experience for adults exploring weight-management and wellness support. Our Services may include website content, online questionnaires, program information, customer support, account features, payment and transaction processing, and other related services made available through our website.

Our website is powered in part by Shopify, which provides ecommerce, hosting, account, checkout, and related technology services.

This Privacy Policy explains how Vitalis Naturals INC collects, uses, discloses, and protects personal information when you visit our website, interact with our Services, submit information to us, make a purchase or other transaction, or communicate with us.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies you, relates to you, describes you, or can reasonably be linked to you.

Depending on how you interact with Metra Health, we may collect the following categories of information.

Contact Information

This may include:

  • Name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

Account Information

If account functionality is available, we may collect:

  • Username or account identifier

  • Password or authentication information

  • Account preferences

  • Settings

  • Communication preferences

Transaction and Payment Information

When you make a purchase or payment, we may collect information such as:

  • Products, programs, or services selected

  • Order and transaction history

  • Billing and payment status

  • Refund or cancellation information

  • Payment method information

Payment card information may be processed by Shopify, payment processors, or other authorized payment service providers. We do not necessarily receive or retain your complete payment card number.

Program and Questionnaire Information

If you voluntarily complete a questionnaire, assessment, intake form, or other program-related form through the Services, we may collect the information you choose to provide.

Depending on the particular form or service, this information may include:

  • Weight-management goals

  • Lifestyle information

  • Routine and wellness preferences

  • Information about your previous approaches to weight management

  • Program preferences

  • Other information requested in connection with the applicable service

We only request information reasonably related to the service being provided.

Where health-related or clinical information is collected through a separate healthcare provider, clinical platform, or other independent service provider, that information may also be subject to the privacy notice and practices of that provider.

Communications

We may collect information you provide when you:

  • Contact customer support

  • Send us an email

  • Complete a contact form

  • Respond to a survey

  • Communicate with us regarding an order, program, account, or service

Please do not send sensitive health or confidential information through ordinary customer-support channels unless specifically requested through an appropriate secure process.

Device and Usage Information

When you use our website, we or our service providers may automatically collect information such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages viewed

  • Links clicked

  • Date and time of access

  • Referring website

  • Interaction with website features

  • Cookie and similar technology identifiers

Sources of Personal Information

We may collect personal information:

  • Directly from you

  • Automatically when you use our website

  • From Shopify and other technology providers

  • From payment processors

  • From customer-support providers

  • From advertising and analytics providers

  • From fulfillment or shipping providers, where applicable

  • From other service providers or partners involved in providing the Services

How We Use Personal Information

We may use personal information for the following purposes.

Providing the Services

We may use your information to:

  • Operate and maintain the Metra Health website

  • Provide program and service information

  • Process transactions

  • Manage accounts

  • Provide requested support

  • Present relevant program options

  • Facilitate applicable orders or services

  • Communicate important service information

  • Improve the customer experience

Personalizing the Experience

We may use information you provide to make the website and program experience more relevant to your stated goals, preferences, and interactions with the Services.

Customer Support

We may use your information to:

  • Respond to questions

  • Provide assistance

  • Address account or transaction issues

  • Process cancellation or refund requests

  • Maintain our relationship with you

Security and Fraud Prevention

We may use information to:

  • Authenticate users

  • Protect accounts

  • Detect fraud

  • Investigate suspicious activity

  • Maintain the security of our Services

  • Prevent misuse or unauthorized access

Marketing and Advertising

Where permitted by applicable law, we may use certain information to:

  • Send promotional emails or messages

  • Measure advertising effectiveness

  • Show relevant advertising

  • Understand how users interact with our website

You may opt out of promotional email communications at any time through the unsubscribe link included in those messages.

Legal and Compliance Purposes

We may process information where necessary to:

  • Comply with applicable law

  • Respond to lawful legal requests

  • Establish or defend legal claims

  • Enforce our terms and policies

  • Protect Vitalis Naturals INC, our users, or others

How We Disclose Personal Information

We may disclose personal information to service providers and third parties where reasonably necessary to operate our business and provide the Services.

These may include:

Shopify

Our website uses Shopify technology for certain ecommerce, hosting, account, checkout, and related functions.

Information submitted through Shopify-supported portions of the Services may be processed by Shopify according to its applicable privacy practices.

Payment Processors

Payment information may be shared with payment processors and financial institutions as necessary to process transactions, prevent fraud, issue refunds, and manage payment disputes.

Technology and Service Providers

We may use vendors that provide services such as:

  • Website hosting

  • Cloud infrastructure

  • Analytics

  • Customer support

  • Email delivery

  • Fraud detection

  • Data security

  • Order management

  • Fulfillment and shipping

These service providers may process personal information on our behalf as necessary to perform their services.

Professional or Program Service Providers

Where a particular Metra Health service involves an independent professional, service provider, or third-party platform, information may be shared with that provider where necessary to provide the service you request.

Any independent provider may maintain its own privacy notice, terms, and legal obligations.

Business Transfers

If Vitalis Naturals INC is involved in a merger, acquisition, financing, restructuring, bankruptcy, asset sale, or similar business transaction, information may be disclosed as part of that transaction as permitted by law.

Legal Requirements

We may disclose information where we reasonably believe disclosure is required to:

  • Comply with law or legal process

  • Respond to government or regulatory requests

  • Protect our rights or property

  • Investigate fraud or security issues

  • Protect the safety of users or others

Relationship With Shopify

Certain parts of the Metra Health Services are powered by Shopify.

Shopify may collect and process personal information regarding your interaction with Shopify-supported features in order to provide, secure, maintain, personalize, and improve its services.

Information processed by Shopify may be transferred to or processed in countries outside your place of residence.

For information about Shopify's privacy practices and applicable privacy controls, please review Shopify's consumer privacy resources.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to:

  • Operate essential website functionality

  • Remember preferences

  • Maintain sessions

  • Understand website usage

  • Improve performance

  • Measure marketing activity

  • Support advertising where permitted

Depending on where you live, you may be presented with privacy or cookie controls that allow you to manage certain categories of cookies and tracking technologies.

Advertising and Data-Sharing Choices

Depending on your jurisdiction, certain advertising or analytics activities may be considered a “sale,” “sharing,” or use of personal information for targeted advertising under applicable privacy law.

Where required, you may exercise available opt-out rights through our privacy controls or our Data Sharing Opt-Out page.

Where applicable, we may also respond to recognized browser-based privacy preference signals such as Global Privacy Control.

Third-Party Websites and Services

Our website may contain links to websites, platforms, or services operated by third parties.

We are not responsible for the privacy, security, accuracy, or practices of websites or services that we do not control.

We encourage you to review the applicable privacy policies of third parties before providing information to them.

Children's Privacy

The Services are intended for adults.

We do not knowingly collect personal information from children under the age at which parental consent is required under applicable law.

If you believe a child has provided personal information to us improperly, please contact us so that we can review and, where appropriate, delete the information.

Data Security

We use administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no electronic system, transmission method, or storage system can be guaranteed to be completely secure.

For this reason, you should not send sensitive or confidential information through unsecured communication channels.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide the Services

  • Maintain accounts

  • Complete transactions

  • Respond to customer-support requests

  • Meet legal and regulatory requirements

  • Resolve disputes

  • Enforce agreements

  • Protect against fraud or abuse

Retention periods may vary depending on the type of information and the reason it was collected.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These may include the right to:

  • Request access to personal information

  • Request correction of inaccurate information

  • Request deletion of personal information

  • Receive a portable copy of certain information

  • Opt out of certain advertising-related data uses

  • Opt out of certain sales or sharing of personal information

  • Withdraw consent where processing is based on consent

  • Appeal certain decisions regarding privacy requests

These rights are not absolute and may be subject to exceptions under applicable law.

We may need to verify your identity before completing a privacy request.

You will not be discriminated against for exercising your privacy rights.

Communication Preferences

You may unsubscribe from promotional emails by using the unsubscribe link included in our emails.

Even if you opt out of marketing messages, we may continue sending non-promotional communications relating to:

  • Your account

  • Transactions

  • Program activity

  • Customer support

  • Security

  • Legal or policy notices

International Data Transfers

Our service providers may operate in multiple countries.

As a result, personal information may be processed or stored outside the state, province, or country where you live.

Where required by applicable law, appropriate mechanisms may be used to support international transfers of personal information.

Health and Clinical Information

Metra Health may provide access to services or program features that involve health-related information.

Not all information collected through the Metra Health website is necessarily protected health information under the U.S. Health Insurance Portability and Accountability Act (HIPAA).

Whether HIPAA applies to particular information depends on factors including who collects the information, the purpose for which it is collected, and the legal role of the entity handling it.

Where clinical services are provided through an independent healthcare provider or healthcare platform, that provider may provide a separate privacy notice or Notice of Privacy Practices governing clinical or protected health information.

This Privacy Policy primarily describes the privacy practices of Vitalis Naturals INC in connection with the Metra Health website and Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our Services

  • Our privacy practices

  • Technology

  • Legal requirements

  • Regulatory requirements

  • Business operations

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.

Where required by law, we may provide additional notice of material changes.

Complaints and Questions

If you have questions or concerns regarding this Privacy Policy or our privacy practices, please contact us using the information below.

Depending on where you live, you may also have the right to submit a complaint to an applicable privacy or data-protection authority.

Contact Us

Vitalis Naturals INC
99 State St
Westbury, NY 11590
United States

Email: support@metrahealth.net
Phone: +1 631-428-2008

For privacy-related requests, please include sufficient information for us to identify and respond to your request.